Genre

Genre is a French term for type of kind. In media studies it is a theoretical term for classification of media text into type grouping.
( Branston with Stafford, 2010.74, 436)

1. Ted
_Ted is a comedy movie
_The poster presents two main characters, one of them is a teddy bear holding a beer bottle( which is a funny image), there are laughter between them, the colour used is very bright.
_The poster is very effective as it shows exactly what the film is about ( friendship between Ted and ...)

2. One day
_Is a romantic movie.
_The poster present two main characters, they are kissing. Also above the title of the movie is the sentence "Twenty years. Two people.." gives the audience the idea of a long lasting relationship between the two characters.
_ The poster is very effective as it describes exactly what the film is about- a love story.

3. 2012
_It seems like a sci-fi movie.
_There are the Earth and space.
_This poster is not designed well as there are not much we can see from it.