Wednesday, 23 September 2015

Key concept

In this article I will attempt to understand some basic key concept in media studies:

-Media forms (forms of media) : the group that communicate information and news to people, it may refer more specifically to radio, television...

ex: audio media, print media, The Sun, Metro....

-Institution: a formal organization ( controlled by itself) that distributes and creates media texts. Institutions are (according to Key Concepts in Communication by O'Sullivan, Fiske, Hartley & Saunders 1983)

ex: channel 4 constrained by its foundation through an act of Parliament, into providing for minority. interests, the BBC is a non-profit making public service broadcaster with a turnover of millions.

- genre: is a French term for type of kind. In media studies it is a theoretical term for classification of media text into type grouping.
( Branston with Stafford, 2010.74, 436)

Film, magazine, newspaper and television are all media genres. Types of film, magazine, newspaper and television programme are also genres.

ex: horror, comedy and musicals are filmed genres, fashion magazines are a magazine genre.....


Representation: describe and create ideas or topics from certain perspective. By definition, all media texts are re-presentations of reality. This means that they are intentionally composed, lit, written, framed, cropped, captioned, branded, targeted and censored by their producers, and that they are entirely artificial versions of the reality we perceive around us. When studying the media it is vital to remember this - every media form, from a home video to a glossy magazine, is a representation of someone's concept of existence, codified into a series of signs and symbols which can be read by an audience. However, it is important to note that without the media, our perception of reality would be very limited, and that we, as an audience, need these artificial texts to mediate our view of the world, in other words we need the media to make sense of reality. Therefore representation is a fluid, two-way process: producers position a text somewhere in relation to reality and audiences assess a text on its relationship to reality.

ex: homosexual, women, disability groups....

-Audience: the groups of people targeted by producers to view the media text they make include the viewers, listeners and readers.
ex: older audience, middle ages audience.

-Ideology: is a set of beliefs and values held in common by a group of people and reproduced within that community to sustain its particular way of life.
ex: Islam, Christianity, Communism...

-Narrative: the media term of a series of fact, the storyline and structure of a media text. Narrative are structured within genres

ex: the plot in a movie, the plot in a poem 


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